The client, a communications firm in San Diego, California, wanted a name and visual identity for a new product - a short-term and affordable PR support package for nonprofits and small businesses. It was important to the client that the brand speak to the coastal area that the firm serves as well as offer plenty of opportunity for wordplay. Thus, Seas the Day was born, with two tiers of PR packages: Make a Splash and Ride the Wave. 
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